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PRIVACY POLICY
We respect your private information at loveTheory101.com. All information we collect about you during your visit is not rented or sold to anyone for any reason. if you have questions and/or
concerns regarding the use of your data, please contact customer care at kristi@loveTheory101.com.

When you are on loveTheory101.com the privacy policy and our terms and conditions govern only information provided to loveTheory101.com. It does not govern any other information or
communications that may reference loveTheory, communications from other e-retailers or retail stores.

The only time we collect your personal information is when you provide it to us. If you decide to complete a feedback form, you may be asked to provide certain information such as your contact
information (name, email address, mailing address, and telephone number), age group, gender, and product and/or cosmetic concerns, and the brands and products you use. If you decide to place
an order, we will also need to know your delivery and billing address, credit card number and expiration date. If you would prefer that we not collect any personally identifiable information from
you, please do not provide us with any such information. When you submit your personally identifiable information on loveTheory101.com, you are giving your consent to the collection, use, and
disclosure of your personal information as set forth in this privacy policy.

When you make a purchase on loveTheory101.com or at other times when you submit personally identifiable information, the information you provide may be used by our third-party marketing
company to assist us in hosting and storing your data who may from time to time assist in the maintenance and analysis of that data.

Except as otherwise stated herein, we will never provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent.

If you elect to participate in any promotions, sweepstakes, surveys, questionnaires, or other events during your visit to loveTheory101.com, the rules or terms and conditions for those events may
indicate that your personally identifiable information will be shared with third parties. providing such information will happen only with your explicit permission.

If you have elected to provide us with your contact information, e.g., by emailing our customer service department, or placing an order, we may provide you with service related announcements
concerning loveTheory101.com or contact you regarding your customer service requests or your order.

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may
collect, store, or accumulate certain non-personally identifiable information concerning your use of loveTheory101.com, such as information regarding which of our pages are most popular. We
may share or transfer non-personally identifiable information with or to our affiliates, licensees, and partners.

We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process, or
governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

We may place a “cookie” on your computer’s hard drive so we can recognize you as a return user and personalize your experience. A cookie enables us to track and target your preferences. The
cookie will be stored on your computer’s hard drive until you remove it. We may also use temporary or “session” cookies to help you shop. These cookies expire once you place an order.

loveTheory101.com may contain links to or from other websites. Please note that we are not responsible for the privacy practices of other websites. This privacy policy applies only to the
information we collect on loveTheory101.com.  

loveTheory101.com implements security measures in accordance with industry standards to protect the security of your personal information both online and offline. If you have any questions
about security on loveTheory101.com, you can email us at kristi@loveTheory101.com.

This privacy policy may change. If we decide to change our privacy policy, we will post the revised policy here. Changes may be made at any time without notifying you, so we suggest that you
periodically consult this privacy policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is used.
Should there be any changes that would affect your opt-in status and how we use personal information, we will notify you to obtain permission.

You have the ability to review, change and/or correct the personally identifiable information you provide us by emailing us at kristi@loveTheory101.com.

These measures are aimed to ensure that your visit to loveTheory101.com is an enjoyable experience and that your privacy is given the utmost respect. If you have any questions, comments, or
concerns about our privacy practices, please contact us by email at kristi@loveTheory101.com.

May 5, 2009